Mission Discipline
Judgment applied inward.
When design evolution drifts toward what's exciting rather than what was promised, we redirect to the mission — even when the client is the one drifting. Finish selections, office counts, the visible and tactile parts of a project pull focus because they're fun to decide. Our job isn't to say no to enthusiasm — it's to keep asking the question everyone else in the room has stopped asking: does this serve the mission we agreed on, or does it just feel good to decide?